Planificación Estratégica en España

Si les interesa la planificación estratégica, la Asociación Española de Agencias de Publicidad acaba de publicar el estudio Situación de la Planificación Estratégica en España (pdf), elaborado por mi colega de departamento Cristina Sánchez Blanco.

Vía ecuaderno.

Ecos de la compra de BusinessWeek por Bloomberg

Algunos ecos de la compra de BusinessWeek por Bloomberg:
:: Bloomberg Wins BusinessWeek; Pearlstine Will Be Chairman, PaidContent

:: Bloomberg to Buy BusinessWeek After McGraw-Hill Tires of Losses, WSJ.com

:: Interview: Bloomberg’s Pearlstine: Buying BusinessWeek Matches Need—And Desire, PaidContent
:: BusinessWeek's Sale To Bloomberg: A History In Links, PaidContent.
:: Why does Bloomberg want BusinessWeek?, MarketWatch.
:: Bloomberg's Radical Plan for BusinessWeek: Better Editorial,  Advertising Age.
:: Bloomberg Wins Bidding For BusinessWeek, BusinessWeek.com.

:: A historical perspective of BusinessWeek, sold to Bloomberg, Talking Biz News.

AP considera el cobro adicional en servicios exclusivos

En medio de la reciente batalla entre generadores de contenido y agregadores de noticias, Associated Press podría estar considerando cobrar a sus clientes por algunos de sus servicios de información más exclusivos, según The Guardian. Al menos es lo que se deduce de las declaraciones de Tom Curley, chief executive de la compañía:

"Those who get access to that content and the rich multimedia or metadata that comes with it might get an exclusive for, oh, 20 or 30 minutes."

"I think we stand at an enviable moment where Microsoft and Google have decided to go to war. And we who produce content can begin to figure out whether there's an opportunity for us to help that sharing in a way that reverses the outflow of money from media and takes it back."

"I think you'll see a lot more effort and a lot more announcements that are a lot more bullish from media companies than you have in the last decade".

Más, aquí.