"Now is probably the best time for people to become independent journalists because the tools are cheaper, the support is gaining, and a lot of advertising networks are helping people monetize (...). Since there aren't enough jobs in traditional media, it's probably the best time to be an entrepreneur"Rafat Ali, fundador de paidContent.org
Mostrando entradas con la etiqueta excelencia. Mostrar todas las entradas
Mostrando entradas con la etiqueta excelencia. Mostrar todas las entradas
3 de diciembre de 2009
El mejor momento para ser empresario de la comunicación
Etiquetas:
crisis,
excelencia,
media management,
modelos de negocio
16 de octubre de 2009
La esencia del periodismo
No dejen de leer el interesante artículo de Paul Steiger, presidente de ProPública y exdirector de The Wall Street Journal sobre los retos del periodismo de investigación en la era de internet:
The process of finding and communicating what we used to call news may no longer require newspapers—at least not as we have known them, as seven-day-a-week, ink-on-paper compendiums of new information on a broad range of subjects. But the process will still require journalism and journalists, to smoke out the most difficult-to-report situations, to test glib assertions against the facts, to probe for the carefully contrived hoax. These are reporting activities that take a great deal of time, money, and skill.Todo el artículo en McKinsey:What Matters.
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