Claves del éxito de elmundo.es

Alejandro Armesto cuenta en Media Markets Studies algunas de las claves del éxito de elmundo.es:

The keys which explain the success of “elmundo.es” are the following:
- They arrived first.
- “elpais.es”, their main competitor, did not manage very good its business model online and lost users because it was a paid model. When they changed this it was too late. Now, “elpais.es” is recovering.
- To be a modern newspaper helped inside the company and among the readers to look at El Mundo as a company able to leader a newspaper on Internet.
- To go to the international public, not only Spain.
The aim now is to make profit of this business model. How to turn 23 million unique users into money.

El resto del análisis, aquí.