Cobrar por los contenidos promueve la excelencia

Por si alguien no lo tiene aún claro: sólo las compañías que ofrezcan productos y servicios excelentes de alto valor añadido para sus públicos tendrán éxito en el cobro por contenidos.

"Charging for contents would be very positive for the media industry because it would force the journalists and the people who work producing and delivering information to make better products. If you have to compete against a company which distribute free information you will have to make an effort to differentiate your product and demonstrate the audience that it is worth to pay for your content."

Alejandro Armesto, en Media Markets Studies.