El futuro de los periódicos

"European and American Publishers should change their busines models. They should forget about the “good old times” of mass market one-platform products. Newspapers should become multi-platform brands with several windows of revenue: print, online, mobile devices, and so on. They should take advantage of the power of their brands to capture the “every day more demanding consumer”."

Lo dice Alfonso Sánchez-Tabernero en Media Markets Studies