Recuperar el hábito de pagar

"People have been exchanging cash for newspapers and magazines for decades – they just need to get back into the habit of doing so online".

"I think trying to force a change in audiences' behaviour is the fundamental problem I have with some of these pay wall models. The meter model [users can explore the site freely until hitting a certain number of page views] is fine, because those are people who are loyal and who are going to be with you. To think that we are so smart that we can retrain the audience, that's an awfully elitist, condescending, and frankly old perspective. I'm not slamming the entire commercial news industry. But I think we have to be careful about alienating the audience for short-term gain."

Steve Brill, cofundador de Journalism Online, en MediaGuardian.