Requisitos para cobrar por contenidos en red

Alan D. Mutter publica en su blog Reflections of a Newsosaur algunas recomendaciones que deberían tener en cuenta todos aquellos directivos empeñados en cobrar por sus contenidos. No son ideas nuevas, pero no está de mas recordarlas:

1. You cannot charge for such commoditized content as world, national, business, sports and entertainment news.

2. You might be able to charge for local coverage, if it is sufficiently intensive, comprehensive and exclusive to make to make it required reading for residents of the targeted community.

3. In the business-to-business realm, you probably can charge users for exclusive information that helps them make money, avoid losing money or, ideally, both at the same time.

4. You probably can charge consumers for two things: (a) exclusive entertainment content and (b) authoritative information that helps them hang on to more of their money.

Más, aquí.