El papel de los generadores de contenido

Mercedes Medina, directora del Máster en Gestión de Empresas de Comunicación (MGEC), pregunta en voz alta en el blog Media Markets Studies cuál debería ser el rol de los productores de contenidos en el nuevo entorno que rodea al mercado de medios de comunicación:

Media companies are not any more companies that only deliver contents. Media managers have to set departments of marketing, retailing, and stores, or to signed agreements with external firms. So, in this new context what is the role of the content producers? How do they have to produce or create media goods? What is going to be the core business of media companies? Will be still important to have good contents that satisfied the information and entertaining needs of the audience?

Más, aquí.