Metro y 20 Minutos se alían

Alejandro Armesto comenta en Media Markets Studies la reciente alianza estratégica entre Metro y 20 Minutos:

The agreement means that every advertising campaign managed by Metro in the world could include Spain as a country and 20 Minutos as a medium. Until now, international campaigns had very little representation in the Spanish paper.

During the third quarter of 2009, the advertising incomes of 20 Minutos shrunk 12.5%. These figures complicate the future of Schibsted in Spain. Even though the free daily reduced costs dramatically, including staff, the effects are still not evident.

Schibsted and Metro International maintain good relations since May 2008, when Metro divested 35 percent ofMetro Sweden to Schibsted, who then decided to close their title Punkt.se.

 Más, aquí.