10 predicciones para el mercado de e-books y e-readers en 2010

Un clásico del final de año son las predicciones sobre diferentes mercados para el año venidero. En Paid Content Sarah Rotman Epps y James McQuivey publican sus 10 predicciones para el mercado de libros electrónicos y e-readers en 2010. De todas, me quedo con estas tres:

7. E-book content sales will top $500 million in the U.S. In the first three quarters of 2009 (through September), U.S. e-book content sales have more than doubled from a year ago: Wholesale revenues reported to the AAP for January through September 2009 top $109 million, compared with $52.4 million for all of 2008.

9. Magazine and newspaper publishers will launch their own apps and devices. Magazine and newspaper publishers aren’t satisfied with the way their content looks and acts on the Kindle and Sony Readers—they want color, video, interactivity, the ability to sell ads and control the subscriber relationship. Old media moves slowly, but in 2010 we’ll see them crawling towards some solutions.

10. China, India, Brazil, and the EU will propel global growth, but the U.S. will still be the biggest market. Right now, the U.S. is the biggest market for e-readers and e-books, and that won’t change in 2010. But the rest of the world will start to catch up. (...) According to a recent Forrester survey of 14,536 online consumers in the UK, France, Germany, Spain, Italy, the Netherlands and Sweden, 4% of consumers in these countries reported having paid for e-books in the past month, and 19% said they’d be willing to pay for e-books in the future.

El artículo completo, aquí.