Corporate Entrepreneurship in the Newspaper Industry

Aldo van Weezel (MGEC-03) acaba de publicar "Corporate Entrepreneurship in the Newspaper Industry" en la colección Media Markets Monographs del Departamento de Empresa Informativa de la Universidad de Navarra.

This book examines how corporate entrepeneurship is taking place in the newspaper industry by looking at the effects of an entrepreneurial strategy-making mode in newspaper firms from a configurational perspective. This means investigating multiple dimensions of entrepreneurial behaviour while considering the impact of the competitive environment and the firm´s organisational structure.
The study reviews the relevant literature on strategic management and entrepreneurship and describes the multiple changes taking place in the newspaper industry. It employs a mixed method research design thus complementing a quantitative survey with two case studies. Finally, the conclusions are presented along a series of recommendations for newspaper managers.

Aquí, el índice. Y si quieren adquirirlo, pueden ponerse en contacto con Alejandro Armesto.

:: Otros títulos publicados:

No 8: The Europe-Hollywood Coopetition: Cooperation and Competition in the Global Film Industry.

Alejandro Pardo. 2007.

No 7: Issues on Media and Entertainment.

Francisco J. Pérez-Latre. 2006

No 6: American Newspapers. How They Have Changed and How They Must Keep Changing.
Leo Bogart. December 2005.

No 5: European Television Production. Pluralism and Concentration.
Mercedes Medina. May 2005.

No 4: Programming and Direct Viewer Payment For Television.
Mónica Herrero. June 2003.

No 3: Media Concentration in the European Market. New Trends and Challenges. 
Alfonso Sánchez Tabernero and Miguel Carvajal. June 2002.

No 2: Economic and Financial Press: From the Beginnings to the First Oil Crisis.
Angel Arrese. June 2001

No 1: Time and the information Market: The case of Spain.
Alfonso Nieto. June 2000